As a copywriter (and in life really) failure is not an option, it’s a requirement. If you’re not failing by truly pushing yourself, you’re not finding new solutions. You know, the whole Thomas-Edison-lightbulb thing…

Why the bulbcorn?

To survive the winter, gray squirrels bury
acorns all over. They’re imperfect foragers,
and losing track of the occasional cache
is standard. The lost acorns, products of
their imperfection, are essential to the
growth and spread of white oak forests.

I do that, only I do it with ideas.