Since its launch in 2000, Zipcar has given urbanites and students the freedom to go and do what they want, when they want—without the costs of owning a car. They’ve done it with one core message: Wheels when you want them. Here’s how we ran with it.


On-campus bikeshare kiosks

Boston’s Seaport District kiosks

Former NY Gov. Cuomo’s Ride2Drive program partnered the Metro-North Railroad with Zipcar to provide ‘Wheels when you want them’ at train stations along the line—and some clutch ad space.

Grand Central

Poster (in the trains)

AD: Charisse Gallagher
D: Jessica Drago